Tuesday
Jan052010
Social... without the media?
Tuesday, January 5, 2010 at 11:16AM
I was driving home the other day listening to Eddie Mair on PM on Radio 4.
I usually catch the "Up Shares Down Shares" slot (which for anyone who doesn't listen is what PM have named the stock market report since talk of the recession started).
It occurred to me that this is actually a great example of mixing up a format a little to create engagement with your customers (or listeners in this case). Basically, PM have used the theme music from the old TV show Upstairs Downstairs and invited listeners to send in their versions of the theme music played on various different instruments.
Before Christmas there was a version played by the full BBC philharmonic orchestra, but I have also heard versions played on the xylophone, the pan pipes and in the style of the Adams Family (amongst others).
The point is that the stock market report still gives the same basic information, but the PM crew have found a way to liven it up and, crucially, to invite their audience to engage with and contribute to the feature.
There is no real technology or social media angle, but it is certainly engaging with the listeners in a "social" way and I can't help thinking that Twitter would be a great platform for this type of initiative.
I have yet to figure out how a law firm could apply this type of approach as most of us don't have theme tunes, but maybe it is worth thinking about how we could engage this level of enthusiasm from clients without devaluing our professional image?
I usually catch the "Up Shares Down Shares" slot (which for anyone who doesn't listen is what PM have named the stock market report since talk of the recession started).
It occurred to me that this is actually a great example of mixing up a format a little to create engagement with your customers (or listeners in this case). Basically, PM have used the theme music from the old TV show Upstairs Downstairs and invited listeners to send in their versions of the theme music played on various different instruments.
Before Christmas there was a version played by the full BBC philharmonic orchestra, but I have also heard versions played on the xylophone, the pan pipes and in the style of the Adams Family (amongst others).
The point is that the stock market report still gives the same basic information, but the PM crew have found a way to liven it up and, crucially, to invite their audience to engage with and contribute to the feature.
There is no real technology or social media angle, but it is certainly engaging with the listeners in a "social" way and I can't help thinking that Twitter would be a great platform for this type of initiative.
I have yet to figure out how a law firm could apply this type of approach as most of us don't have theme tunes, but maybe it is worth thinking about how we could engage this level of enthusiasm from clients without devaluing our professional image?
Reader Comments