Say hello to CubeSocial

Holidays and post-holiday work mountains have curtailed my blogging recently, but I wanted to post a quick review / plug of a new Social CRM service I have been beta testing called CubeSocial.

It has recently (today?) come out of beta and is worth a look for anyone using Twitter for business purposes (lawyers or otherwise).

The concept is simple, but well executed. You simply plug in your Twitter account and the CubeSocial web interface pulls in your Twitter contacts and matches up any other social profiles or services they use like YouTube, LinkedIn and blogging platforms. Statistics show what percentage of your contacts use the various platforms (useful for deciding where to focus your social media energies) and you can also add other contact information and notes if you want to use it as more of a CRM system.

CubeSocial also archives the history of your conversations with your various Twitter contacts so you can refer back to them (which is useful as the history which Twitter provides is fairly limited).

You also have the ability to have multiple users on the account, which seems to be a great way to coherently manage a number of Twitter accounts Tweeting in convoy without having to resort to a corporate account with multiple authors which can seem rather anonymous.

Contacts can be tagged with categories (or whatever you like) and there is also a social search function to help monitor social media buzz about your brand. At the time of reviewing this only covers Twitter although I hope it will be expanded in due course to cover a wider range of platforms.

I have been following the Connectegrity team who are behind CubeSocial on Twitter for quite some time and it is great to see their Social Business Intelligence project emerge into the light of day.

I'm not sure what the pricing structure will be, but you can sign up for a free trial on the CubeSocial site.

Comments

[Linda Cheung]

Sending a warm hello back from all at CubeSocial
Wow. Thank you Jon. You've captured the concept, functions and benefits so beautifully I'm wondering if I need to revisit any of our web copy!
We started with Twitter because research shows it's the key social media platform from a B2B perspective and the ethos/etiquette of Twitter results in the most open conversations - tweeps don't mind when others join in.
Regarding your hope about us expanding CubeSocial, we will be adding features on a daily basis.
As for pricing, see http://cubesocial.com/plans/
It's been an amazing journey so far, but this last week, with CubeSocial's 'company to watch' mention (http://bit.ly/ohXYmz), and feedback like this, will take some beating :)
Linda